What’s in the Box?

Color, copy, shape and substrate—they all have a say in package design, and each delivers a powerful message to consumers that affect sale. Retail packaging is the most compelling influencer in the in-store landscape, often outweighing price. Potent package design defines and reinforces your brand identity and your products. The physical structure, graphic architecture and messaging hierarchy must act in concert to outshine your competitors, jump off the shelf and deliver the right message. It must help you sell more product!